PROJECT DESCRIPTION

Keynote was a non-small cell lung cancer (NSCLC) study. Objective was to maintain engagemet and enhance screening volume against a very high screen-fail rate (88%). Enrollment was completed on schedule despite unusually high SFR, fatigued sites, and relatively low site participation in outreach.

Scope included print and digital advertising/outreach (print, online, email), retention materials (handbooks, thank you cards, etc), patient support items (branded totes, pedometers, etc), and site support materials (assessment schedules, screening forms etc).

Materials were translated into 37 languages and distributed among 27 countries.